Hello Friends, i found the new blog about the new strategy about the SEO and how to get rank fast.

Search engine optimization was once just a tactic some webmasters used to make their webpages more popular within the search engines. Nowadays, it is a strategy everyone has to use if they want a good rank and be safe from Google’s Panda. The dividends are possibly greater than any advertising budget could provide, since a good ranking means steady traffic coming to your site. Read the following paragraphs for new SEO strategies to rank your site.

Make sure the HTML on your website is properly coded. Even if the actual pages load into a browser and look just fine on your computer, there are varying degrees of quality coding. Search engines look at website quality and do judge some webpages to be too amateurish or even garbage, and don’t bother to index these pages at all. Run your code through an online utility that cleans it up, or have a programmer look it over.

Make sure the right Meta tags are used on your site. Do not try to use these to latch onto trendy keywords that have nothing to do with your site. If you sell home baked cookies, your Meta tags need to be relevant to this. You cannot list the latest heartthrob actor or trending musician and expect to get search traffic from that. Search engines check for relevance.

Put links on your website to sites that are related to yours. Doing this helps search engines determine that your website has relevant information searchers can use. Even put links pointing to your competitor sites if they fit contextually. One link to them is not going to push them past you in the rankings. They are living and dying by their own search engine optimization efforts. However, when you can, get backlinks from the sites you link to.

Have a good sitemap set up for your webpage. Search engine spiders do not automatically find every page on the Internet when they go roaming for pages to index and rank. A sitemap has links to all your primary content, so a search engine spider can easily find your entire website and rank it.

Make sure you are doing some kind of social media marketing. Even if you are not finding that much success in this area, every post, tweet or status update containing a link to your site helps your SEO efforts. Search engines do count the total number of links, but they also look at recent and fresh links, so constant updates are required here.

Make sure that you update your content with regularity. Search engines consider fresh, current and relevant results to be of the most value to their users. If your page is static and has not been updated in a year or so, your other SEO efforts won’t do you much good.

A Few Search Engine Optimization Tips for Your Online Business

If you have an online business, you need to develop a good search engine optimization campaign to improve your presence on the internet. Do not limit your SEO campaign to your main website. You should also optimize your mobile website, social networking profiles, YouTube videos, message board, your articles featured on article directories, and your blog. Use the same keywords on all these pages and create optimized links from one page to the other. Keep track of which links are the most visited and make sure you integrate your latest content into your network of links. If you develop a good SEO campaign for all your pages, your YouTube page or your blog will rank in search results as well.

You have probably come across services offering to draw more traffic to your site for a fee. You should not spend money on these services unless you are sure the service will draw targeted traffic to your site. Read reviews of different services and go through the terms and conditions of the contract you enter into. Choose a service with a good reputation and give as many details as possible about your target audience. Keep in mind that you can develop a good SEO campaign without spending money on ads or banners.

You need to structure all your content intelligently through links. Your main site should be well-organized and easy to navigate. Create site-wide links to your most important pages. You can organize these links in a menu or draw attention to your main pages with a banner. Your old articles should be organized into an archive. If you have a blog, choose a blogging platform that will provide you with the tools you need to structure your content efficiently and integrate this content into your site thanks to well-optimized links.

You should keep track of your results so that you can keep on improving your SEO campaign. Use a traffic counter and look up certain keywords on search engines to see how your content is ranked. If you find that the link to your homepage placed on your Facebook profile gets a lot of clicks, you should place more links on this profile to draw traffic to some of your product pages. You might find that your site ranks higher for certain keywords, but that the competition is tougher for others. Stay up-to-date with what your competitors are doing with their SEO campaign and adapt yours so your site remains competitive.

Creating quality content is the most important thing for the success of your online business. If you are able to write quality articles or create excellent videos, people will share this content, which means more back-links to your site or blog. Visitors will come back to your site if they know they can find quality content or if they subscribe to your newsletter or social networking updates. The popularity of your site will directly influence your ranking in search results. No matter how good your other SEO techniques are, your site will not be successful if you do not create quality content.

The concept of search engine optimization is not optional if you are serious about having a popular website that gets visitors, traffic and hopefully business from search engines. The results are just too important to ignore. Fortunately, you can do some things about it on your own or make specific requests of a professional to help you. Those specific ideas were listed in this article, so you now know what to do!

I got this information form http://www.seo-news.com/new-seo-strategies-to-rank-your-site/ this URL and i feel that it should be share to anyone who want know more about the new SEO strategy.

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Google Inc has overhauled its search algorithm, the foundation of the Internet’s dominant search engine, to better cope with the longer, more complex queries it has been getting from Web users.

Amit Singhal, senior vice president of search, told reporters on Thursday that the company launched its latest “Hummingbird” algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.

Google is trying to keep pace with the evolution of Internet usage. As search queries get more complicated, traditional “Boolean” or keyword-based systems begin deteriorating because of the need to match concepts and meanings in addition to words.

“Hummingbird” is the company’s effort to match the meaning of queries with that of documents on the Internet, said Singhal from the Menlo Park garage where Google founders Larry Page and Sergey Brin conceived their now-ubiquitous search engine.

“Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words,” Singhal wrote in a separate blogpost.

“The world has changed so much since then: billions of people have come online, the Web has grown exponentially, and now you can ask any question on the powerful little device in your pocket.”

Page and Brin set up shop in the garage of Susan Wojcicki — now a senior Google executive — in September 1998, around the time they incorporated their company. This week marks the 15th anniversary of their collaboration.

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Google’s Matt Cutts announced late on Friday that Penguin 2.1 was launched, affecting roughly 1% of searches “to a noticeable degree.” This is the first official Penguin announcement we’ve seen since Google revealed its initial Penguin revamp, with 2.0 in May.

Penguin 2.0 was the biggest tweak to Penguin since the update initially launched in April of last year, which was why it was called 2.0 despite the update getting several refreshes in between.

Cutts said this about Penguin 2.0 back when it rolled out: “So this one is a little more comprehensive than Penguin 1.0, and we expect it to go a little bit deeper, and have a little bit more of an impact than the original version of Penguin.”

Penguin 2.0 was said to affect 2.3% of queries with previous data refreshes only impacting 0.1% and 0.3%. The initial Penguin update affected 3.1%. While this latest version (2.1) may not be as big as 2.0 or the original, the 1% of queries affected still represents a significantly larger query set than the other past minor refreshes.

Hat tip to Danny Sullivan for the numbers. The folks over at Search Engine Land, by the way, have been keeping a list of version numbers for these updates, which differs from Google’s actual numbers, so if you’ve been going by those, Danny sorts out the confusion for you.

Penguin, of course, is designed to attack webspam. Here’s what Google said about it in the initial launch:

The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.

As you can see, Penguin is still part of Google’s Hummingbird algorithm.

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Google has said before that search engine optimization, or SEO, can be positive and constructive—and we’re not the only ones. Effective search engine optimization can make a site more crawlable and make individual pages more accessible and easier to find. Search engine optimization includes things as simple as keyword research to ensure that the right words are on the page, not just industry jargon that normal people will never type.

“White hat” search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines. Good search engine optimization can also mean good marketing: thinking about creative ways to make a site more compelling, which can help with search engines as well as social media. The net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to or visiting a site.

The opposite of “white hat” SEO is something called “black hat webspam” (we say “webspam” to distinguish it from email spam). In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be ranked. We see all sorts of webspam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings.

The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded. To that end we’ve launched Panda changes that successfully returned higher-quality sites in search results. And earlier this year we launched a page layout algorithm that reduces rankings for sites that don’t make much content available “above the fold.”

In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.

Here’s an example of a webspam tactic like keyword stuffing taken from a site that will be affected by this change:

Of course, most sites affected by this change aren’t so blatant. Here’s an example of a site with unusual linking patterns that is also affected by this change. Notice that if you try to read the text aloud you’ll discover that the outgoing links are completely unrelated to the actual content, and in fact the page text has been “spun” beyond recognition:

Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.

The change will go live for all languages at the same time. For context, the initial Panda change affected about 12% of queries to a significant degree; this algorithm affects about 3.1% of queries in English to a degree that a regular user might notice. The change affects roughly 3% of queries in languages such as German, Chinese, and Arabic, but the impact is higher in more heavily-spammed languages. For example, 5% of Polish queries change to a degree that a regular user might notice.

We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites. As always, we’ll keep our ears open for feedback on ways to iterate and improve our ranking algorithms toward that goal.

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Back in August, we discussed Google’s lack of a toolbar PageRank update, and speculated that it might simply be dead. Based on recent comments by Google’s Matt Cutts, we’re still leaning towards this.

Barry Schwartz points to a Twitter response from Cutts to a question about it:

Roughly translated: Don’t hold your breath.

The last update came in early February. Historically, Google has typically updated the data about every three or four months. Last year, it was updated four times. Obviously things have changed. Even if it’s not dead, it’s even less useful than before, being updated so infrequently. It might as well be dead.

Cutts said in a video earlier this year, “It might be the case that, it might be such that over time, maybe the PageRank feature is not used by as many people, and so maybe it will go away on its own or eventually we’ll reach the point where we say, ‘Okay, maintaining this is not worth the amount of work.’”

That time may have already come and gone.

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Google announced a new update to its terms of service today that is no doubt going to ruffle some feathers. The change enables Google to use users’ profile names and photos across Google products as it sees fit. You know, like in ads.

Other changes include a reminder about mobile device safety and details on password confidentiality.

“We want to give you – and your friends and connections – the most useful information,” Google says of the changes. “Recommendations from people you know can really help. So your friends, family and others may see your Profile name and photo, and content like the reviews you share or the ads you +1’d. This only happens when you take an action (things like +1’ing, commenting or following) – and the only people who see it are the people you’ve chosen to share that content with. On Google, you’re in control of what you share. This update to our Terms of Service doesn’t change in any way who you’ve shared things with in the past or your ability to control who you want to share things with in the future.”

“Feedback from people you know can save you time and improve results for you and your friends across all Google services, including Search, Maps, Play and in advertising,” Google says. “For example, your friends might see that you rated an album 4 stars on the band’s Google Play page. And the +1 you gave your favorite local bakery could be included in an ad that the bakery runs through Google.”
Google calls the recommendations “shared endorsements,” and has a place where you can go to adjust your settings, and control whether or not your image and name appear in ads. It does appear to be enabled by default, so you may want to check that out. Google does say that if you have told Google in the past that you don’t want your +1s to appear in ads, then they’ll continue to respect that.

Note, however, that the setting only applies to use in ads. It has no effect on where your name and image might appear on other Google products.

Google also says that for user under 18, they won’t appear in shared endorsements in ads and “certain other contexts.”

Google+ still doesn’t have ads on it the way Facebook does, but this highlights how Google is able to use the profile, which is the backbone of Google+ as a way to improve its ads elsewhere.

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As previously reported, a Googler quietly indicated that Google will be rolling out its new look for the top navigation bar (or “Google Bar”) over the coming weeks. It’s a design that people have been seeing here and there in various tests for quite some time (or at least something very close to what people have been seeing). Google has now taken to its Inside Search blog to make an official announcement.

“Your Google products are now accessible under a new app launcher, located at the top right of the screen,” says Tech Lead/Manager Eddie Kessler. “Just click on the familiar ‘Apps’ grid, also present on Android devices and Chromebooks.”

“As part of this design, we’ve also refined the color palette and letter shapes of the Google logo. We’ll be rolling out this update across most Google products over the next few weeks, so keep an eye out and let us know your thoughts.” The logo has also caught some eyes in the wild recently. And now each of the big three search engines have made changes to their logos.

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AdWords Keyword Tool of Google has been dead and redirects to support page that says – Keyword Planner has replaced Keyword Tool.

Back in May Google made an announcement that it was improving Keyword Tool and Traffic Estimator keen on a new tool called Keyword Planner.

Deepti Bhatnagar [AdWords product manager] – “Behind every successful AdWords campaign are well planned out keywords and ad groups, In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get traffic estimates, and choose competitive bids and budgets. Over time however, we’ve heard from you that having two tools for search campaign building was cumbersome.”

She includes in her talk that to make simpler the process of building campaigns, they are continually working. They feel happy to launch Keyword Planner tool. With the help of this new tool the functionality of the Keyword Tool and Traffic Estimator combined into a integrated, smooth workflow. You can find new keyword and ad group ideas and performance estimates could also been get for them to discover the bid and budget that are correct for you, and then insert them to your campaigns.

Source: Webpronews

Facebook users who love to do more with photos will be happy to hear about this shared photo album news. Facebook has launched shared photo album for its users. Up to 50 different users are able to upload up to 200 photos to each shared album with the help of this shared albums feature.

Once a shared album being created, to contribute all they need to do is invite their friends. You can visible your shared album to basically to the contributors, friends of the album’s contributors and to the public.

product engineer Bob Baldwin told Mashable – “I think one thing that’s really fun about creating products at Facebook is that you’re never quite sure how people will use the product in the end, We’re really excited for launch because we think people will use [shared albums] in ways that we’re not even thinking of.”

You can catch your big events now all of your friends can contribute to one giant photo album.

Source: Webpronews

Now Google is busy in updating its algorithms. About “another shuffle taking place in Google” people at Webmaster World are talking; it has been noticed by Barry Schwartz.Barry Schwartz includes that Google made this thing confirmed like Panda is certainly the culprit.

At Search Engine Land he has given a statement- “In the last few days we’ve been pushing out a new Panda update that incorporates new signals so it can be more finely targeted.”In the past the, Google pointed toward it will not confirm Panda updates in future but it seems like it has changed the mind. Schwartz includes that company says like “more finely targeted”.

On coming changes SEOs and webmasters could expect from Google, Google’s Matt Cutts has released a video back in May. In this like he has pointed towards Panda would ease up a little bit.

Cutts said – “We’ve also been looking at Panda, and seeing if we can find some additional signals (and we think we’ve got some) to help refine things for the sites that are kind of in the border zone – in the gray area a little bit. And so if we can soften the effect a little bit for those sites that we believe have some additional signals of quality, then that will help sites that have previously been affected (to some degree) by Panda.”

Source: Webpronews

It was a just a report last month over the coming weeks Facebook Insights was going to announce some new features. Now Facebook finally made some of few interesting update today.  A comprehensive overview of the updates has been made by Facebook marketer Jon Loomer on his blog. As according to him drastically is different than before, and some new features has been added like rate comparisons, improved interface,  a click and drag date select tool and some additional filtering options.

“Best Post Types” feature is added additionally.  The make special the performing posts based on Reach, Likes, Comments and Shares and Post Clicks. A graphic feature has been added that displays the common number of people who saying a post during each hour of the day during a seven-day period, making it possible for Facebook administrators to watch when Fans are on Facebook and tailor their post times therefore at the time.

To compare performance over time, Benchmarks report has also been added with the help of that user can compare performance. Benchmark report is Loomer’s favorite.

Source: Marketingland

An awesome interesting feature has been added by Google to You Tube. While you create a new channel, you will get an option to connect with a Google+ Page. Channel creators that already have other channels this is makes easier for channel creators.

Brett Hobbs [YouTube software engineer] says- “Previously, every channel you created needed to have its own Google account login. If you’re a creator that manages many channels, you might even have a spreadsheet to organize the various email addresses and passwords you use to log in to your channels. We made a significant improvement to the multiple channel management experience recently when we launched the option to connect your existing channels with a Google+ page,”

With the help of Google+ page connected channels, channel creator can manage up to 50 channels with a single login it has enhanced channel management features and with their own logins, multiple individuals are also able to manage your channel.

We can say people who create YouTube channels first time will be encouraged to utilize a Google+ page, and that cannot harm for Google+ usage. After logging in, need to click on “Create New Channel” after that you just have to give name to channel and a Google+ page.

Source: Webpronews