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Penguin Has Arrived Again – Google Penguin 2.1

Google’s Matt Cutts announced late on Friday that Penguin 2.1 was launched, affecting roughly 1% of searches “to a noticeable degree.” This is the first official Penguin announcement we’ve seen since Google revealed its initial Penguin revamp, with 2.0 in May.
Penguin 2.0 was the biggest tweak to Penguin since the update initially launched in April of last year, which was why it was called 2.0 despite the update getting several refreshes in between.
Cutts said this about Penguin 2.0 back when it rolled out: “So this one is a little more comprehensive than Penguin 1.0, and we expect it to go a little bit deeper, and have a little bit more of an impact than the original version of Penguin.”
Penguin 2.0 was said to affect 2.3% of queries with previous data refreshes only impacting 0.1% and 0.3%. The initial Penguin update affected 3.1%. While this latest version (2.1) may not be as big as 2.0 or the original, the 1% of queries affected still represents a significantly larger query set than the other past minor refreshes.
Hat tip to Danny Sullivan for the numbers. The folks over at Search Engine Land, by the way, have been keeping a list of version numbers for these updates, which differs from Google’s actual numbers, so if you’ve been going by those, Danny sorts out the confusion for you.
Penguin, of course, is designed to attack webspam. Here’s what Google said about it in the initial launch:
The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.
As you can see, Penguin is still part of Google’s Hummingbird algorithm.
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Google Panda Updating With New Signals

Now Google is busy in updating its algorithms. About “another shuffle taking place in Google” people at Webmaster World are talking; it has been noticed by Barry Schwartz.Barry Schwartz includes that Google made this thing confirmed like Panda is certainly the culprit.
At Search Engine Land he has given a statement- “In the last few days we’ve been pushing out a new Panda update that incorporates new signals so it can be more finely targeted.”In the past the, Google pointed toward it will not confirm Panda updates in future but it seems like it has changed the mind. Schwartz includes that company says like “more finely targeted”.
On coming changes SEOs and webmasters could expect from Google, Google’s Matt Cutts has released a video back in May. In this like he has pointed towards Panda would ease up a little bit.
Cutts said – “We’ve also been looking at Panda, and seeing if we can find some additional signals (and we think we’ve got some) to help refine things for the sites that are kind of in the border zone – in the gray area a little bit. And so if we can soften the effect a little bit for those sites that we believe have some additional signals of quality, then that will help sites that have previously been affected (to some degree) by Panda.”

Source: Webpronews


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Facebook Insights Getting Filter Options, Rate Comparisons, New Interface and Many More

It was a just a report last month over the coming weeks Facebook Insights was going to announce some new features. Now Facebook finally made some of few interesting update today.  A comprehensive overview of the updates has been made by Facebook marketer Jon Loomer on his blog. As according to him drastically is different than before, and some new features has been added like rate comparisons, improved interface,  a click and drag date select tool and some additional filtering options.
“Best Post Types” feature is added additionally.  The make special the performing posts based on Reach, Likes, Comments and Shares and Post Clicks. A graphic feature has been added that displays the common number of people who saying a post during each hour of the day during a seven-day period, making it possible for Facebook administrators to watch when Fans are on Facebook and tailor their post times therefore at the time.
To compare performance over time, Benchmarks report has also been added with the help of that user can compare performance. Benchmark report is Loomer’s favorite.
Source: Marketingland


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