Showing posts with label affordable SEO services. Show all posts
Penguin Has Arrived Again – Google Penguin 2.1
Google’s Matt Cutts announced late on Friday that Penguin 2.1 was launched, affecting roughly 1% of searches “to a noticeable degree.” This is the first official Penguin announcement we’ve seen since Google revealed its initial Penguin revamp, with 2.0 in May.
Penguin 2.0 was the biggest tweak to Penguin since the update initially launched in April of last year, which was why it was called 2.0 despite the update getting several refreshes in between.
Cutts said this about Penguin 2.0 back when it rolled out: “So this one is a little more comprehensive than Penguin 1.0, and we expect it to go a little bit deeper, and have a little bit more of an impact than the original version of Penguin.”
Penguin 2.0 was said to affect 2.3% of queries with previous data refreshes only impacting 0.1% and 0.3%. The initial Penguin update affected 3.1%. While this latest version (2.1) may not be as big as 2.0 or the original, the 1% of queries affected still represents a significantly larger query set than the other past minor refreshes.
Hat tip to Danny Sullivan for the numbers. The folks over at Search Engine Land, by the way, have been keeping a list of version numbers for these updates, which differs from Google’s actual numbers, so if you’ve been going by those, Danny sorts out the confusion for you.
Penguin, of course, is designed to attack webspam. Here’s what Google said about it in the initial launch:
The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.
As you can see, Penguin is still part of Google’s Hummingbird algorithm.
Hire SEO Expert provides the best and affordable SEO services. Choose our cheap SEO packages and get the top rank in any search engine. Increase traffic and sales with the Best SEO Service Provider.
Friday, October 11, 2013
Posted by Unknown
Would Google Update The Page Rank?
Back in August, we discussed Google’s lack of a toolbar PageRank update, and speculated that it might simply be dead. Based on recent comments by Google’s Matt Cutts, we’re still leaning towards this.
Barry Schwartz points to a Twitter response from Cutts to a question about it:
Roughly translated: Don’t hold your breath.
The last update came in early February. Historically, Google has typically updated the data about every three or four months. Last year, it was updated four times. Obviously things have changed. Even if it’s not dead, it’s even less useful than before, being updated so infrequently. It might as well be dead.
Cutts said in a video earlier this year, “It might be the case that, it might be such that over time, maybe the PageRank feature is not used by as many people, and so maybe it will go away on its own or eventually we’ll reach the point where we say, ‘Okay, maintaining this is not worth the amount of work.’”
That time may have already come and gone.
Hire SEO Expert provides the best and affordable SEO services. Choose our cheap SEO packages and get the top rank in any search engine. Increase traffic and sales with the Best SEO Service Provider.
Google Has Updated Its Terms Of Services
Google announced a new update to its terms of service today that is no doubt going to ruffle some feathers. The change enables Google to use users’ profile names and photos across Google products as it sees fit. You know, like in ads.
Other changes include a reminder about mobile device safety and details on password confidentiality.
“We want to give you – and your friends and connections – the most useful information,” Google says of the changes. “Recommendations from people you know can really help. So your friends, family and others may see your Profile name and photo, and content like the reviews you share or the ads you +1’d. This only happens when you take an action (things like +1’ing, commenting or following) – and the only people who see it are the people you’ve chosen to share that content with. On Google, you’re in control of what you share. This update to our Terms of Service doesn’t change in any way who you’ve shared things with in the past or your ability to control who you want to share things with in the future.”
“Feedback from people you know can save you time and improve results for you and your friends across all Google services, including Search, Maps, Play and in advertising,” Google says. “For example, your friends might see that you rated an album 4 stars on the band’s Google Play page. And the +1 you gave your favorite local bakery could be included in an ad that the bakery runs through Google.”
Google calls the recommendations “shared endorsements,” and has a place where you can go to adjust your settings, and control whether or not your image and name appear in ads. It does appear to be enabled by default, so you may want to check that out. Google does say that if you have told Google in the past that you don’t want your +1s to appear in ads, then they’ll continue to respect that.
Google calls the recommendations “shared endorsements,” and has a place where you can go to adjust your settings, and control whether or not your image and name appear in ads. It does appear to be enabled by default, so you may want to check that out. Google does say that if you have told Google in the past that you don’t want your +1s to appear in ads, then they’ll continue to respect that.
Note, however, that the setting only applies to use in ads. It has no effect on where your name and image might appear on other Google products.
Google also says that for user under 18, they won’t appear in shared endorsements in ads and “certain other contexts.”
Google+ still doesn’t have ads on it the way Facebook does, but this highlights how Google is able to use the profile, which is the backbone of Google+ as a way to improve its ads elsewhere.
Hire SEO Expert provides the best and affordable SEO services. Choose our cheap SEO packages and get the top rank in any search engine. Increase traffic and sales with the Best SEO Service Provider.
