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Penguin Has Arrived Again – Google Penguin 2.1
Google’s Matt Cutts announced late on Friday that Penguin 2.1 was launched, affecting roughly 1% of searches “to a noticeable degree.” This is the first official Penguin announcement we’ve seen since Google revealed its initial Penguin revamp, with 2.0 in May.
Penguin 2.0 was the biggest tweak to Penguin since the update initially launched in April of last year, which was why it was called 2.0 despite the update getting several refreshes in between.
Cutts said this about Penguin 2.0 back when it rolled out: “So this one is a little more comprehensive than Penguin 1.0, and we expect it to go a little bit deeper, and have a little bit more of an impact than the original version of Penguin.”
Penguin 2.0 was said to affect 2.3% of queries with previous data refreshes only impacting 0.1% and 0.3%. The initial Penguin update affected 3.1%. While this latest version (2.1) may not be as big as 2.0 or the original, the 1% of queries affected still represents a significantly larger query set than the other past minor refreshes.
Hat tip to Danny Sullivan for the numbers. The folks over at Search Engine Land, by the way, have been keeping a list of version numbers for these updates, which differs from Google’s actual numbers, so if you’ve been going by those, Danny sorts out the confusion for you.
Penguin, of course, is designed to attack webspam. Here’s what Google said about it in the initial launch:
The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.
As you can see, Penguin is still part of Google’s Hummingbird algorithm.
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Would Google Update The Page Rank?
Back in August, we discussed Google’s lack of a toolbar PageRank update, and speculated that it might simply be dead. Based on recent comments by Google’s Matt Cutts, we’re still leaning towards this.
Barry Schwartz points to a Twitter response from Cutts to a question about it:
Roughly translated: Don’t hold your breath.
The last update came in early February. Historically, Google has typically updated the data about every three or four months. Last year, it was updated four times. Obviously things have changed. Even if it’s not dead, it’s even less useful than before, being updated so infrequently. It might as well be dead.
Cutts said in a video earlier this year, “It might be the case that, it might be such that over time, maybe the PageRank feature is not used by as many people, and so maybe it will go away on its own or eventually we’ll reach the point where we say, ‘Okay, maintaining this is not worth the amount of work.’”
That time may have already come and gone.
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Google Has Updated Its Terms Of Services
Google announced a new update to its terms of service today that is no doubt going to ruffle some feathers. The change enables Google to use users’ profile names and photos across Google products as it sees fit. You know, like in ads.
Other changes include a reminder about mobile device safety and details on password confidentiality.
“We want to give you – and your friends and connections – the most useful information,” Google says of the changes. “Recommendations from people you know can really help. So your friends, family and others may see your Profile name and photo, and content like the reviews you share or the ads you +1’d. This only happens when you take an action (things like +1’ing, commenting or following) – and the only people who see it are the people you’ve chosen to share that content with. On Google, you’re in control of what you share. This update to our Terms of Service doesn’t change in any way who you’ve shared things with in the past or your ability to control who you want to share things with in the future.”
“Feedback from people you know can save you time and improve results for you and your friends across all Google services, including Search, Maps, Play and in advertising,” Google says. “For example, your friends might see that you rated an album 4 stars on the band’s Google Play page. And the +1 you gave your favorite local bakery could be included in an ad that the bakery runs through Google.”
Google calls the recommendations “shared endorsements,” and has a place where you can go to adjust your settings, and control whether or not your image and name appear in ads. It does appear to be enabled by default, so you may want to check that out. Google does say that if you have told Google in the past that you don’t want your +1s to appear in ads, then they’ll continue to respect that.
Google calls the recommendations “shared endorsements,” and has a place where you can go to adjust your settings, and control whether or not your image and name appear in ads. It does appear to be enabled by default, so you may want to check that out. Google does say that if you have told Google in the past that you don’t want your +1s to appear in ads, then they’ll continue to respect that.
Note, however, that the setting only applies to use in ads. It has no effect on where your name and image might appear on other Google products.
Google also says that for user under 18, they won’t appear in shared endorsements in ads and “certain other contexts.”
Google+ still doesn’t have ads on it the way Facebook does, but this highlights how Google is able to use the profile, which is the backbone of Google+ as a way to improve its ads elsewhere.
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Google Panda Updating With New Signals
Now Google is busy in updating its algorithms. About “another shuffle taking place in Google” people at Webmaster World are talking; it has been noticed by Barry Schwartz.Barry Schwartz includes that Google made this thing confirmed like Panda is certainly the culprit.
At Search Engine Land he has given a statement- “In the last few days we’ve been pushing out a new Panda update that incorporates new signals so it can be more finely targeted.”In the past the, Google pointed toward it will not confirm Panda updates in future but it seems like it has changed the mind. Schwartz includes that company says like “more finely targeted”.
On coming changes SEOs and webmasters could expect from Google, Google’s Matt Cutts has released a video back in May. In this like he has pointed towards Panda would ease up a little bit.
Cutts said – “We’ve also been looking at Panda, and seeing if we can find some additional signals (and we think we’ve got some) to help refine things for the sites that are kind of in the border zone – in the gray area a little bit. And so if we can soften the effect a little bit for those sites that we believe have some additional signals of quality, then that will help sites that have previously been affected (to some degree) by Panda.”
Source: Webpronews
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Facebook Insights Getting Filter Options, Rate Comparisons, New Interface and Many More
It was a just a report last month over the coming weeks Facebook Insights was going to announce some new features. Now Facebook finally made some of few interesting update today. A comprehensive overview of the updates has been made by Facebook marketer Jon Loomer on his blog. As according to him drastically is different than before, and some new features has been added like rate comparisons, improved interface, a click and drag date select tool and some additional filtering options.
“Best Post Types” feature is added additionally. The make special the performing posts based on Reach, Likes, Comments and Shares and Post Clicks. A graphic feature has been added that displays the common number of people who saying a post during each hour of the day during a seven-day period, making it possible for Facebook administrators to watch when Fans are on Facebook and tailor their post times therefore at the time.
To compare performance over time, Benchmarks report has also been added with the help of that user can compare performance. Benchmark report is Loomer’s favorite.
Source: Marketingland
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Google Announced a New Feature for You Tube
An awesome interesting feature has been added by Google to You Tube. While you create a new channel, you will get an option to connect with a Google+ Page. Channel creators that already have other channels this is makes easier for channel creators.
Brett Hobbs [YouTube software engineer] says- “Previously, every channel you created needed to have its own Google account login. If you’re a creator that manages many channels, you might even have a spreadsheet to organize the various email addresses and passwords you use to log in to your channels. We made a significant improvement to the multiple channel management experience recently when we launched the option to connect your existing channels with a Google+ page,”
With the help of Google+ page connected channels, channel creator can manage up to 50 channels with a single login it has enhanced channel management features and with their own logins, multiple individuals are also able to manage your channel.
We can say people who create YouTube channels first time will be encouraged to utilize a Google+ page, and that cannot harm for Google+ usage. After logging in, need to click on “Create New Channel” after that you just have to give name to channel and a Google+ page.
Source: Webpronews
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Moz Comes Up with 2013 Search Ranking Factors Survey
Moz has released the 2013 search engine ranking factors survey, which involved surveying 120 SEO professionals. The 120 individuals ranked different search factors to come up with interesting information that should be considered while optimizing a website for search engines.
Moz used over 14,000 keywords from Google AdWords across a number of categories and then extracted top 50 organic search results, post Penguin update in June. Search correlations were used to make an estimate of what is being used for the ranking algorithm in Google. The correlation was also based on the features present on higher ranking sites versus the features in lower ranking websites.
An interesting correlation found was that despite professionals knowing that over optimizing a keyword anchor text can be problematic for the site and give a sign of spamming, the correlation for exact and partial match was fairly high. However, SEOs believed that a diversity in the anchor text (including branded and non-branded items) was far more important than number of links.
On looking at on page keywords, a high correlation was found in the body text, H1 tags, and meta-description. The survey revealed that including keywords in title and on page is important.
The survey also revealed that rankings of exact match domains have declined in the past year, but correlation is still high. A few years ago, it was extremely important to have the keywords in the domain but it is not being practiced now.
Moz also said that social signals and their correlation with ranking factors are essential. It is interesting to know that Google +1's are ahead of the Facebook shares and tweets for the correlation factors. The survey however doesn't feel that social signals are of too much importance to Google search algorithm.
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