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Facebook Insights Getting Filter Options, Rate Comparisons, New Interface and Many More
It was a just a report last month over the coming weeks Facebook Insights was going to announce some new features. Now Facebook finally made some of few interesting update today. A comprehensive overview of the updates has been made by Facebook marketer Jon Loomer on his blog. As according to him drastically is different than before, and some new features has been added like rate comparisons, improved interface, a click and drag date select tool and some additional filtering options.
“Best Post Types” feature is added additionally. The make special the performing posts based on Reach, Likes, Comments and Shares and Post Clicks. A graphic feature has been added that displays the common number of people who saying a post during each hour of the day during a seven-day period, making it possible for Facebook administrators to watch when Fans are on Facebook and tailor their post times therefore at the time.
To compare performance over time, Benchmarks report has also been added with the help of that user can compare performance. Benchmark report is Loomer’s favorite.
Source: Marketingland
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Moz Comes Up with 2013 Search Ranking Factors Survey
Moz has released the 2013 search engine ranking factors survey, which involved surveying 120 SEO professionals. The 120 individuals ranked different search factors to come up with interesting information that should be considered while optimizing a website for search engines.
Moz used over 14,000 keywords from Google AdWords across a number of categories and then extracted top 50 organic search results, post Penguin update in June. Search correlations were used to make an estimate of what is being used for the ranking algorithm in Google. The correlation was also based on the features present on higher ranking sites versus the features in lower ranking websites.
An interesting correlation found was that despite professionals knowing that over optimizing a keyword anchor text can be problematic for the site and give a sign of spamming, the correlation for exact and partial match was fairly high. However, SEOs believed that a diversity in the anchor text (including branded and non-branded items) was far more important than number of links.
On looking at on page keywords, a high correlation was found in the body text, H1 tags, and meta-description. The survey revealed that including keywords in title and on page is important.
The survey also revealed that rankings of exact match domains have declined in the past year, but correlation is still high. A few years ago, it was extremely important to have the keywords in the domain but it is not being practiced now.
Moz also said that social signals and their correlation with ranking factors are essential. It is interesting to know that Google +1's are ahead of the Facebook shares and tweets for the correlation factors. The survey however doesn't feel that social signals are of too much importance to Google search algorithm.
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